An advisory firm built on inside knowledge.
Founded by Dave Sroka to bring operator-side expertise to the client side of the table. No product to sell. No vendor relationship pulling the recommendation.
Inside knowledge, applied on your behalf.
Elk Run Advisors was founded by Dave Sroka to bring operator-side expertise to the client side of the table. The firm advises on complex technology decisions without a product to sell.
Compensation comes from the vendors through the TSD model, so the advisory engagement carries no cost to the client. Every engagement runs on the same seven-phase process and is handled personally, from the first scoping call through activation.
Elk Run AdvisorsDave Sroka
Founder & Principal
Where the expertise comes from.
Elk Run Advisors
Founder & Principal · 2026-present
Founded a vendor-neutral technology advisory firm spanning AI, cloud, voice, network, security, data center, and MSP.
Expedient
Channel & Partner Leadership
Led partner programs spanning cloud, data center, and managed infrastructure services.
Flexential
Channel & Partner Leadership
Led channel development across colocation, cloud, and connectivity services nationally.
CoreSite
Channel & Partner Leadership
Built partner and channel relationships in data center and interconnection. Source of direct colocation and operator expertise.
IDEXX Laboratories
Regional Sales Leadership · 7 years
Sales leadership across veterinary diagnostic equipment and reference lab services. The source of hands-on familiarity with how a practice's diagnostic and information stack is actually used day to day.
Inside knowledge at the table.
The same understanding of how vendors price, package, and negotiate, now working for the client instead of the provider.
Vendor-neutral
No product to sell and no quota to hit. The recommendation follows the requirements.
No cost to the client
Compensation comes from the vendors through the TSD model. The engagement carries no client fee.
Full lifecycle
From the first scoping call through negotiation, activation, and ongoing account engagement.
Direct access
Dave Sroka runs each engagement personally. No intake team and no handoff.
The first conversation is a scoping call, not a pitch.
We ask what you have, what is expiring, and what is not working, then tell you whether there is work here worth doing. If Elk Run is not the right fit for the decision in front of you, we will say so.